Rocktopus Design Background



Noun:  1. graphic design that rocks;
2. a full-service creature capable of expediting detailed, beautiful concepts (which may lead you to believe she has eight arms);
3. Facilitating creative fluidity, ensuring your brand stands out among your competitors;

Synonyms: professional, reliable, creative, simple.

Branding + Design by Danielle Schumacher

Graphic Design that ROCKS!

Q: With so many creative pros out there, what makes Rocktopus different?

A: Hi! My name is Danielle (aka ROCKTOPUS). I'm a young but seasoned creative professional with 20 solid years of industry-diverse, hands-on art & creative direction expertise. I have devoted my life to graphic design & visual communication, since the age of sixteen. Minus a bit of time in a recognized exemplary high performing National Blue Ribbon Tech High School, I am entirely self-taught by career experience. Extremely hardworking, I'm a veteran of the industry having jumped right into action, always learning & striving to do my best. My two decades of "boots on the ground" experience in dynamic, expeditious environments give me a rare advantage on how I handle & manage workflow, in comparison to others in my generation who may have had the safety net of working on college projects, in lieu of catering directly to the needs of clients in an agency environment.


My advancement to the career level I've reached is proof of my ability to think outside the norm and achieve greatness, even with limited access to resources. My background has shaped me to be a motivated, determined, versatile & flexible professional, in addition to making me a humble human being who values kindness & appreciates everything in life. While it’s true that I have taken an unorthodox road to be where I am today professionally, that is what effective design is all about - pushing the boundaries!



Let's Make You Famous.

Much like technology, design trends change rapidly. So does your audience! I have extensive knowledge & experience in high end multi-industry branding alchemy, delivering superior results at competitive rates. Whether you're a start-up or an established corporation looking for a marketing facelift, you will benefit greatly from this service. Branding is crucial in conveying a professional image & setting the perfect mood for drawing in new prospective clients. In an increasingly competitive & ever-expanding marketplace, your success is reliant upon your visibility. Setting a captivating, seamless theme, I strategically design your logo to captivate your target market, perfectly tailor it to your industry & unique vision, and then build a beautifully themed environment around it.


Whether you're looking for a leader or lone wolf,

I've got your back.

Effective Team Player - Self-Sufficient & Independent Leader: If you're seeking a reliable design pro with true artistic vision, results-driven creative strategy, meticulous art creation & management skills who truly cares about what she does & what you, the client, needs, look no further. Known for creativity, adaptability, & harmonious interaction with clients and coworkers, I can take the lead on a project, but also possess the team-spirited humility to collaborate, follow instructions & learn from others. I consider myself a student of life, always learning.



Got the Shutdown Blues?

Eight years of telecommuting - including four years of running a design department as Creative Director for a international multi-million dollar B2B company from home, and managing my own home graphic design studio since 2012. This makes me an ideal candidate for your remote team or next design project. I have a proven record of excellent time management & exceptional results when left to my own devices, with numerous references who can attest to my trustworthiness & reliability.

My dedicated home office with high speed Gigabit internet & unlimited cloud storage offers flexible convenience, conducive to social distancing and/or shutdown concerns. I have all the tools & software necessary to execute the production of a full-service in-house design studio. My apartment complex is conveniently located just footsteps from the Union Train Station, minutes from NYC. It boasts a lovely, clean & safe meeting space equipped with conference rooms, a tastefully decorated lobby with a fireplace, plenty of seating & complimentary refreshments.


Skills & Services


Creative Skills

Art & Creative Direction


Color Psychology

Concept Development


Corporate Event Planning

Creative Strategy

Creative Writing

Fashion & Apparel Design

Fine Arts

Graphic Design

Illustration (Vector + Hand)

Marketing (Content, Social, Digital)

Photo Editing & Retouching

Photo Shoot Direction

Print & Prepress

Remote Team Direction

Social Media

Student / Intern Training

Studio Management

Textile Design

Trade Show Direction


UX/UI Design


Ads (Print + Digital)

Branding Packages

Brand Guidelines

Business Cards

Catalogs & Magazines

Creative & Marketing Copy

Digital Flipbooks


Email Marketing

Infographics + Iconography

Large Format Signs & Banners

Letterheads & Envelopes

Logo Design

Marketing Facelifts

Mobile Applications

Package Design


Product & Business Naming

Social Media Design

Trade Show Booths

T-shirts + Apparel

Truck & Automotive Wraps


Software Skills

Adobe Creative Suite

Adobe Acrobat Pro

Adobe Dreamweaver

Adobe Photoshop

Adobe Premiere Pro

Adobe Illustrator

Adobe InDesign

Adobe Spark

Adobe XD

CMS Web Builders



Microsoft Office 365




PC + Mac Proficient

Get in Touch!

1070 Morris Avenue   |   Union, NJ 07083


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1070 Morris Avenue   |   Union, NJ 07083

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