Seasoned Creative Professional. 20 awesome years of industry-diverse experience.

Hi! My name is Danielle (aka Rocktopus). I have devoted my life to my career in the field of visual communications & branding. I am currently seeking a full-time Creative Director position in the NJ/NYC area, or branding & design project contract opportunities.

The companies I’ve had the pleasure of working for and with, range from small to large, in all industries. I am well-versed in marketing all retail, professional services & B2B scenarios, knowing how to truly capture your target audience.

Effective Team Player - Self-Sufficient & Independent Leader: Known for creativity, adaptability, & harmonious interaction with clients and coworkers. I can take the lead on a project or in a team, yet I’m humble enough to collaborate, follow instructions & learn from others. I have a very open mind, and I am always on a quest for learning & new information!



Let's Make You Famous.

Branding is my passion; I have extensive knowledge & experience in high end multi-industry branding services, delivering superior results at competitive rates. Whether you're a start-up or an established corporation looking for a marketing facelift, you will benefit greatly from this service. Branding is crucial in conveying a professional image & setting the perfect mood for drawing in new prospective clients. In an increasingly competitive & ever-expanding marketplace, your success is reliant upon your visibility. Setting a captivating, seamless theme, we strategically design your logo to suit your industry and needs, and then build a beautifully themed environment around it.


Carefully Crafting the User Experience.

I am experienced in all aspects of trade show design & direction, from concept to completion, including making all arrangements with contractors & convention centers, as well as on-site lead management of all trade show floor operations. My trade show area of expertise is the industrial textile/bedding industry, including booths featured at the International Sleep Products Association (ISPA) and IDEA, the world's preeminent event for nonwovens and engineered fabrics.

Emoji Tape


Crushing Competitors Since 2000.

Dare to think out of the box... or bottle, or wrapper! A great product deserves an incredible outer skin. The majority of your prospective clients DO judge a book by its cover; If your presentation does not provide an enjoyable, clever user experience, your awesome idea could easily become lost in the crowd. Whether you need an elaborate custom package design, or a simple, cost-effective solution, Rocktopus can help “suit up” your product to get it ready for the competitive world of marketing.


LinkedIn reviews from former teammates:

"Danielle is a progressive thinker who would always push the boundaries of anything she was working on. Her strong design sensibilities was a strong conduit for our entire team, causing us to perform above and beyond everything we were working on."

"Danielle was one of the greatest full-service designers my company had the pleasure of working with. Her sense of context and detail envelopes her focus; the fruit of which always landed beyond our expectations. I remember her as a devoted employee with intrepid care, and her creativity harnessed by laser focus. It was, to say the least, an absolute pleasure to be her colleague for the three years we shared space at HQChannel. She was a team-spirit. Everyone loved her. It would be nothing short of an honor to have such an opportunity again."



Everything You Need



Adobe Creative Suite, Illustrator, Photoshop, InDesign, Acrobat Pro, CorelDRAW, Microsoft Office Suite, Outlook, Excel, MS Word, Powerpoint, Keynote, Bryce3D, Flipbook, Wordpress, Wix, Dreamweaver, PC & Mac OS, Cubase, Logic Pro, Basic Knowledge of HTML/CSS


Art / Creative Direction, Branding / Logo Design, Color Psychology, Concept Development, Content Marketing, Copywriting, Creative Strategy, Creative Writing, Fashion Design, Graphic Design, Infographics & Iconography, Illustration, Large Format Design, Marketing, Mobile Apps, Package Design, Photo Editing & Retouching, Photo Shoot Direction, Print & Prepress, Social Media, Studio Management, Tech Packs, Textile Design, Trade Show Management, Typography, UI Design


Art, Illustration & Drawing, Music (listening & writing), Piano, Guitar, Vocals, Creative Writing/Lyrics & Poetry, Animal Rescue, Charity Work, Reading & Literature, Culinary Arts, Dancing, Traveling, Professional Dog Mom, Jewelry Making, Fashion, Visiting the Symphony Orchestra (Donor: NY Philharmonic), Life Member of Mensa


Looking forward to meeting you soon :) Add me on LinkedIn for more detailed employment history information & reviews/references.

1070 Morris Avenue   |   Union, NJ 07083




1070 Morris Avenue   |   Union, NJ 07083

©2020  |  Rocktopus Design